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VERSION:2.0
PRODID:-//Eventilla iCal Syndication//NONSGML Liana//EN
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UID:5dly8@eventilla.com
DTSTAMP:20260312T070000Z
DTSTART:20260312T070000Z
DTEND:20260312T080000Z
SUMMARY:Crossing North: The International Comms Network: Finland's Communication Culture and Media Landscape
DESCRIPTION:Are you a communications professional navigating the Finnish market for the first time or want to reinforce your existing knowledge? This session will help you understand what makes Finnish communication culture and media landscape distinct.\nIn one hour\, you'll gain foundational knowledge of the cultural values\, business communication norms\, and media ecosystem that define this market – essential context for anyone working in communications functions within Finnish organizations. This session will equip you with the foundational knowledge on how to navigate Finnish communication culture and its media ecosystem. \n \nWhat you’ll learn: \nFinnish Communication Culture\n\n\nCore cultural values that shape how Finland communicates\n\n\nBusiness communication norms and expectations\n\n\nCommunications landscape inside Finnish organizations of various sizes \n\n\nThe Finnish Media Landscape\n\n\nMedia ecosystem overview: national vs. regional outlets\, Yle's unique role\n\n\nWhich outlets matter most and why (tier system and influence)\n\n\nFinnish journalism principles\n\n\nCurrent editorial priorities and sensitive topics to understand\n\n\nKey differences from other media markets\n\n\n \nWho should attend? \nThis session is designed for international communications professionals or PR practitioners who are new to working with Finnish media and stakeholders or want to reinforce knowledge. Anyone interested is welcomed to join this session.\n \nSpeakers:\n\n\nAtte Palomäki is a seasoned communications leader\, mentor\, and strategic advisor with deep experience in corporate reputation\, brand management\, and integrated communication. He has held senior leadership roles\, including Executive Vice President for Communications\, Branding & Marketing at Wärtsilä. Prior to this\, he led communications at Nordea Bank\, had an extensive career in journalism. Atte now serves as a lead advisor at Rud Pedersen\, offering expertise in strategic communications\, reputation management\, and stakeholder engagement. He is also active in professional and industry bodies\, including serving as a Fellow and Finland Country Chair for Page\, and as a board member of ProCom.\n\n\nPaula Sonne is the Director of Communications at TBWA. With over 15 years of experience at the intersection of strategy\, communications\, and culture\, Paula helps organisations transform complex challenges into compelling stories\, movements\, and momentum. Her expertise in leading earned media teams and collaborating with Finland's top brands – as well as international clients – has established her as one of the country's most decorated award-winning communications professionals.\n\n\n \nDate: March 12th\, 2026\, 9.00–10.00\nFormat: Online\n \nThis event is open to everyone interested in the topic. Please note that this event is held in English.\n \nSchedule \n9.00–9.05 Intro to ProCom and the event series \n9.05–9.25 Finnish communication culture with a business and societal lens by Atte Palomäki\n9.25–9.45 Public Relations – Media as Key Stakeholder by Paula Sonne\n9.45–10.00 Q&A and end of event\n 
LOCATION:Online
URL:http://tapahtumakalenteri.procom.fi/event/5dly8
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