Are you a communications professional navigating the Finnish market for the first time or want to reinforce your existing knowledge? In this upcoming session by Crossing North you will learn how to effectively pitch, build relationships, and work with Finnish media. 

In one hour you will hear directly from both Finnish PR practitioners and media (such as editors) about what works—and what doesn't—when it comes to media relations in Finland. You will also hear insights how Finnish newsrooms operate and how stories get commissioned. 

What you’ll learn

Learn the essentials of effective media outreach — from when and how to pitch, to building lasting relationships with journalists. Discover what makes press materials stand out, how to navigate professional norms like embargoes, and which tools to use in the Finnish media landscape. Hear directly from an editor to gain insider insight into how Finnish newsrooms operate and how stories get commissioned. Walk away knowing the common mistakes to avoid and how to become a go-to expert source for Finnish media.

Who should attend? 

Everyone is welcome! However, these sessions were designed for international communications professionals or PR practitioners who are new to working with Finnish media and stakeholders.

Speakers

Isabelle Thibault-Ahlström is a marketing and communications leader passionate about advancing a sustainable future through technology and innovation, while creating long-term value for both businesses and societies. With a background in Economics and Business Administration, including an MSc from Hanken School of Economics, she has built an international career for nearly two decades across corporate and agency environments, shaping global communications and influencing stakeholders worldwide.

Anni Erkko has served as Managing Editor of Talouselämä since 2022. She has extensive experience in business media and magazines. Previously, she has worked as Managing Editor at Kauppalehti Fakta, as a magazine journalist at Kauppalehti Optio, and as a news reporter at Kauppalehti. She is also the Chair of the Board of the Association of Magazine Editors (APY).

Schedule
9:00–9:05 — Welcome and introduction to ProCom and the event series
9:05–9:25 — The editor’s perspective: Inside one of Finland’s leading financial media outlets
9:25–9:45 — The PR practitioner’s do’s and don’ts: What works — and what doesn’t — with Finnish media
9:45–10:00 — Q&A and closing remarks

Date: April 16th, 2026, 9.00–10.00
Format: Online

This event is organized by ProCom's Crossing North: The International Comms Network and is open to everyone interested in the topic. Please note that this event is held in English.